StoreAlert.org

Battelle -- Centers for Public Health Research and Evaluation

	Part One: Introduction Part Two: Dangers of Tobacco Use Part Three: Industry Marketing Part Four: The Store Alert Report Card - Store Info - Exterior Observations - Interior Observations - Final Score Part Five: Notes on Data Collection Part Six: What Now?

Store Alert Training Guide

Part One: Introduction

About the Store ALERT program
The information in this training manual and the Store Alert Report Card grew out of our experience with many large research studies that looked at tobacco products and advertising in retail stores. Two of these projects are described below:

Retail Practices and Youth Access to Tobacco
This study looks at illegal sales of cigarettes to minors and the effects that the tobacco industry has on retail environments. This information helps us understand which store and community characteristics affect sales of tobacco products to youth.

Community Surveillance and Novel Tobacco Products
Novel tobacco products (NTPs) such as bidis and clove cigarettes are increasingly popular among youth despite evidence that they may pose significant health risks. This study explores the availability of these products and tracks illegal sales to minors.

We have used information from these two studies and many others to create this online training guide. We hope that this guide will help you to conduct local tobacco control activities.

Purpose of the Store ALERT training
This training guide is designed to accomplish three things. First, it will present information about the changing marketing practices of the tobacco industry. Next, it will describe the Store Alert Report Card and provide instruction on how to use this tool in your community. Finally, it will offer ideas for taking action so that you can reduce the influence of tobacco marketing in your neighborhood.

Part Two: Dangers of Tobacco Use »

This website is based on a website originally developed by Battelle Memorial Institute pursuant to grants from the National Cancer Institute (Grant Numbers 5R01CA086232 and 5R01CA093955). Its contents, however, are solely the responsibility of the Campaign for Tobacco-Free Kids and do not necessarily represent the official views of the National Cancer Institute or Battelle Memorial Institute