Part One: Introduction Part Two: Dangers of Tobacco Use Part Three: Industry Marketing Part Four: The Store Alert Report Card - Store Info - Exterior Observations - Interior Observations - Final Score Part Five: Notes on Data Collection Part Six: What Now? home » retail store survey » store alert training guide » part four Store Alert Training Guide Part Four: The Store Alert Report Card The Store Alert Report card is a tool for community groups to assess the level of retail tobacco advertising in their neighborhood. The level and types of advertising can give tobacco control advocates an idea of the level of industry influence in their community. The Report Card can be used by anyone who completes the training, whether or not (s)he is a public health professional. The Store Alert website is designed to provide all the information and materials needed to train others to use the report card and make changes in local communities. The store observations can be performed by adults or high school youth (or younger teens with adult supervision). After checking the stores in your community, share the results with the public, lawmakers, and media. The report card grades will provide proof if change is needed. This guide will walk you through each item on the Store Alert Report Card. It may be helpful to have a copy of the Report Card in front of you while reading the information in the next few sections. The Store Alert Report Card: Store Info »
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This website is based on a website originally developed by Battelle Memorial Institute pursuant to grants from the National Cancer Institute (Grant Numbers 5R01CA086232 and 5R01CA093955). Its contents, however, are solely the responsibility of the Campaign for Tobacco-Free Kids and do not necessarily represent the official views of the National Cancer Institute or Battelle Memorial Institute