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home » retail store survey » store alert training guide » part four » store info
Store Alert Training Guide
The Store Alert Report Card: Store Information

STORE NAME AND ADDRESS
Fill in the name and address of the store in the space provided at the top of the Store Alert report card.
TYPE OF STORE
The observer must enter a store and observe the types of goods that it sells in order to determine store type. Do not judge store type by the name of the store. Choose one type of store on the report card, using the criteria below.
Convenience store: A small independently-owned or chain store that sells convenience items, including fresh milk. May have a deli, or sell some hot food (hotdogs or sandwiches), but does not sell fresh (raw) meat that must be taken home and cooked, such as a steak or chicken breast. Examples of chain convenience stores include: 7-Eleven, AM/PM, WaWa and Casey's General Store.
Convenience/Gas: A small independently-owned or, more likely, a chain gas station that also sells convenience items, including fresh milk. Must have gas pumps and a convenience store to be included in this category. Examples of chain convenience /gas locations include Speedway, Exxon "Tiger Mart," Texaco Convenience Shop, Conoco Jet, Mobil Mart, and Starvin' Marvin'.
Gas Station: A chain or independently-owned gas station that does not have an attached store/convenience area. They might have a small booth or kiosk where they sell maps, gum, candy, or cigarettes but they do not sell fresh milk.
Grocery: A small privately-owned grocery store. Must sell fresh (raw) meat as well as fresh milk to qualify as a grocery instead of a convenience store.
Supermarket: A large store, usually part of a chain, that sells food and other household items. Supermarkets, as distinguished from grocery stores, contain at least one store within a store, with its own cash register. If a store has a pharmacy, florist, dry cleaner, bank, etc. and you can pay for purchases in that specific area without going thru the general check-out lines at the front of the store, it is a supermarket.
Examples of chain supermarkets include Giant, Food Lion, Kroger and Safeway.
Drug Store: Drug stores have a pharmacy/prescription counter (usually in the back of the store). They also sell many other items, such as food, small housewares, gift wrap, cards, cosmetics, perfume, magazines, school supplies, and infant and pet care items. Examples of chain drug stores include CVS, Rite Aid, Eckerd, and Walgreens.
Liquor Store: A store that predominantly sells alcohol products (beer, wine or liquor/spirits). Depending on the state, liquor stores may be government-owned or privately-owned.
Pharmacy: A privately-owned or chain store that primarily dispenses prescription medication. A pharmacy may sell other items but almost all are related to personal or medical care. (Examples: over-the-counter medicines, vitamins, bandages, crutches, slings, eye drops, etc.) Although they may also devote a little space to candy or postcards, they do not offer the variety of items that a drug store does. Examples of chain pharmacies include Neighbor Care and Medicine Shoppe.
Tobacco Store: A store that primarily sells tobacco products. May sell any combination of cigarettes, cigars, pipe tobacco, and sometimes smoking paraphernalia (matches, lighters, cigarette papers, etc.). Discount cigarette stores fall into this category, as well as pipe tobacco or cigar shops.
Other: A store that does not fall into any of the above categories should be coded as "other." This includes music, gift, novelty, candy, import, and T-shirt stores as well as restaurants, bars and donut shops.
ARE THERE ANY SCHOOLS VISIBLE FROM THIS STORE?
For any kind of store, you will also note on the report card whether you can see a school while standing on the store's property. Check the correct box, either "yes" or "no."
The Store Alert Report Card: Exterior Observations »
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