Part One: Introduction Part Two: Dangers of Tobacco Use Part Three: Industry Marketing Part Four: The Store Alert Report Card - Store Info - Exterior Observations - Interior Observations - Final Score Part Five: Notes on Data Collection Part Six: What Now?

Any tobacco ads? If you see any advertisements on the outside of the store or on its property for any form of tobacco (cigarettes, chew, cigars, etc), circle "1."

Any with "special" price? These ads indicate that the price is a special or limited time offer. They may contain words like "special value," "special offer," "discount," "cents off," "reduced price," "save $____," "special promotions," "promotional offer." Ads that merely state the item's price or use words like "everyday low price" or "value brand" are NOT ads with "special" price. Do not include multi-pack discounts as ads with "special price" - they are counted separately (see below). Circle "1" if you see one or more ads for a special price on the outside of the store or on its property.

Any with a multi-pack discount? These ads indicate that the customer must buy more than one pack to get the discounted price. Common examples are "buy two packs, get one free," "two for the price of one," "free pack with a carton," "buy two packs and save $1.00." Circle "1" if you see one or more ads on the outside of the store or on its property that offer a multi-pack discount on tobacco.

Any with a free gift with purchase? These ads indicate that something is given to the customer with the purchase of cigarettes. Popular items include lighters, bottle openers, key chains, or mini-radios. (Note: The outdoor ad may not tell you what the free gift is.) Free gifts with purchase are given at the time of purchase, so they do not include mail-in offers, contests, prizes or "points" programs such as Marlboro Miles, Camel Cash or the Virginia Slims catalog. Most stores do give matches to customers, but these should not be counted as a gift with purchase. Circle "1" if you see one or more ads on the outside of the store or on its property that offer a free gift with purchase of tobacco.

Any illuminated? An ad is illuminated if any part has neon, back-lighting or other lighting to attract attention. Circle "1" if you see one or more illuminated ads outside the store or on its property.

Any mechanical? Mechanical ads use moving parts to attract customer interest. Sometimes they make the ad or product spin or wave back and forth. Circle "1" if you see one or more mechanical ads outside the store or on its property.

Any audible? Audible ads are a relatively new strategy that we've noticed in convenience & gas stores. Now that so many convenience & gas stores allow you to pay for the gas right at the pump, they broadcast recorded messages to get you to come into the store. They may announce specials on candy or sodas, but we are interested in announcements about tobacco products in general ("Come on in, we have your favorite cigarette brands," "We have the lowest cigarette prices in town") or statements about specific brands ("This week we're featuring Marlboro cigarettes"). Circle "1" if you hear one or more while you're outside the store or on its property.

Any at child's eye level? Child's eye level is defined as anything below 3 feet, or about hip-high on an adult. Look on the lower portion of the door, below the windows of the store, near the gas pumps, on the parking lot and circle "1" if you see one or more ads at child's eye level outside the store or on its property.

Any on the door? The entrance is a strategic position for ads because you cannot go into the store without seeing them. Circle "1" for this item if you see ads on the door that are visible from the outside of the store. Note: The door is also a common place to see "We Card" or "Don't buy cigarettes for children" signs. Although these may have a cigarette company name on them, for the purposes of this project, they are not considered advertisements

Any at the street? Look on the edge of the property, near the street or sidewalk. And circle "1" if you see any ads there. Ads at the street are designed to attract people who are driving, walking, or riding by the store.

Level of Advertising: For this item, use your own judgment to describe the amount of tobacco advertising on the exterior of the store and on its property. (Do not include ads for other products like soda or snacks.) Considering all the tobacco advertising, what kind of visual impact does it make on the community? Choose only one of the following:

Discreet level of advertising? Circle "1" if there are very few ads or if they are subtle or small.

Moderate level of advertising? Circle "2" if tobacco ads provide some visual impact.

"In your face" level of advertising? Circle "3" if there are many ads or if they are bold or large. "In your face" advertising provides very strong visual impact.

Are there any functional items? Circle "1" for this item if there are any functional items at all outside the store.

Any on or near the door? This area is important because you must pass through it to make a purchase. Circle "1" if one or more functional objects can be seen on or near (within 12") the exterior of the door.

Any illuminated? Circle "1" for this item if any of the functional items also have neon, back-lighting or other lighting.