Part One: Introduction Part Two: Dangers of Tobacco Use Part Three: Industry Marketing Part Four: The Store Alert Report Card - Store Info - Exterior Observations - Interior Observations - Final Score Part Five: Notes on Data Collection Part Six: What Now?

Self-service? Circle "1" for this item if the customer can reach out and pick up the tobacco product without getting help from a store clerk. Self-service displays are often near the cash register, but may be in a special display or in an aisle.

Within 12" of candy or toys? Tobacco products displayed within 1 foot of candy or toys attract children's attention. Circle "1" for this item if you see this situation anywhere in the store.

Within 12" of cash register? The area around the cash register is prime real estate because everyone must approach the cash register to make purchases. Circle "1" for this item if the tobacco products are located on the counter, in displays, or on shelves that are within 12" of the cash register. This does not include overhead industry shelving (see below). Also, lottery machines should not be considered as cash registers.

Any full-front carton displays? Displaying the fronts of cartons of cigarettes doesn't use space efficiently but it does make them very visible. Circle "1" if cigarette cartons are displayed so that the large, flat top of the carton is facing outward, towards the customer. Note that this refers to cartons (boxes of 10 packs of cigarettes), not individual packs of cigarettes (which are often displayed full-front).

Number of industry shelving units (count): Look for vertical divisions that separate individual shelving units. Count each unit that could stand by itself and enter that number into the open box. (Note: You will then multiply the number of units by two, as indicated on the report card, to determine the point value here.)

Any illuminated? Circle "1" for this item if any part of an industry shelving unit has back-lighting, or if the unit includes neon or other lighting.

Any contain a functional object? Look at the industry shelving and if it includes a functional object, such as a clock, circle "1." Remember, functional objects are items that serve a purpose in addition to merely advertising the product.

Number of movable displays: Count the number of individual movable displays and enter this number in the box provided on the report card.

Any illuminated? Circle "1" if any of the movable displays have back-lighting or include neon or other lighting.

Any on the counter? Circle "1" if any of the movable displays are on the counter.

Any tobacco ads inside the store? Look all around the inside of the store and circle "1" if you see one or more tobacco ads.

Location of advertising: Choose one of the following options to describe where the tobacco advertising is in the store:

Ads only where tobacco is sold? Circle "1" if the ads are only located near the tobacco products.

Ads in other parts of the store? Circle "2" if there are some ads in other parts of the store as well.

Ads everywhere you look? Circle "3" if tobacco ads clutter virtually the entire store.

Any with "special" prices? These ads indicate that the price is a special or limited time offer. They may contain words like "special value," "special offer," "discount," "cents off," "reduced price," "save $____," "special promotions," "promotional offer." Ads that merely state the item's price or use words like "everyday low price" or "value brand" are NOT ads with "special" price. Do not include multi-pack discounts as ads with "special price"- they are counted separately (see below). Circle "1" if you see one or more ads for special price on the inside of the store.

Any with a multi-pack discount? These ads indicate that the customer must buy more than one pack to get the discounted price. Common examples are "buy two packs, get one free," "two for the price of one," "free pack with a carton," "buy two packs and save $1.00." Circle "1" if there are multi-pack discount ads inside the store.

Any with free gift with purchase? These ads indicate that something in addition to the tobacco is given to the customer at the time of purchase. Popular items include lighters, bottle openers, key chains, or mini-radios. Gift items are often displayed with the tobacco product or even packaged with the product. Most stores do give matches to customers, but these should not be counted as a gift with purchase. Do not include mail-in offers, contests, prizes or "points" programs such as Marlboro Miles, Camel Cash or the Virginia Slims catalog here. Circle "1" if the interior of the store has any ads for a free gift with purchase of tobacco.

Any illuminated? An ad is illuminated if any part of the advertisement (often in the form of a sign) has back-lighting, neon, or other lighting. Circle "1" if any of the interior ads has lighting.

Any mechanical? Mechanical ads have moving parts to attract customer attention. Sometimes they make the ad or product spin or wave back and forth. Circle "1" if one or more of the ads move.

Any at child's eye level? Circle "1" for this item if you see any tobacco advertisements below 3 feet, or about counter height, or about hip-high on an adult. Look at the area in front of the cash register, on the inside of the doors, in the aisles, on the refrigerator doors, on the walls, etc.

Are there any functional items? Circle "1" for this item if there are one or more functional items inside the store.

Any illuminated? Circle "1" if any of the functional items (a clock, for example) has back-lighting, neon, or other lighting.

Any grocery baskets with tobacco ads? Some hand-held shopping baskets have tobacco brand names or logos. These can't be seen by the person who is carrying the basket, but they put tobacco company names and logos right at the eye level of children. Circle "1" if the store has this functional object.